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You in US pay around 1/3 - 1/4 from fuel than we pay here, maybe fuel efficiency would play bigger part if fuel prices would be similar to our fuel prices?
But how many are going to demand higher fuel prices?
People in general like things easy and fail to think very much ahead of things, so they are sold to anything that makes things easy, so that they don't need to think, like safety, safe is great as one don't need to bother being careful, this has safety built in and someone else has thought about it, why should I.
That thinking has lead to gov control that is really frustrating, there is soon nothing you can do as it is controlled by gov and needs gazillion tests until you can sell it, so old companies don't meet new competition, people forget how to live by themselves.
For those that think by themselves and like to live their own life without much of gov 'help' it is then frustrating.
For fuel economic vehicles this of course shows up so that people don't understand to demand such vehicles, they demand lower gas prices instead and as gas prices are enough low there is not much improvement coming.
Of course there are other people that know better and know how to be in control of their lives, they know to demand fuel efficient vehicles and maybe even higher gas prices, but so minority are those that politicians can rather safely ignore them, give masses what masses think they want and you get elected for another season, or something like that it is that interest those that could make changes.
But your legislation is rather free about vehicle modifications, maybe it would be possible to get such 1.6D motor and put that to some light weight eco modded car? VW passat does weight a lot compared to Mk I VW rabbit, it is almost a double in weight, now imagine how good economy that would give with boat tail and all other mods made to it?
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