Quote:
Originally Posted by mcrews
Mini is actually a poor example as it is a 'boutique' brand or niche brand. They only want a certain market. They are not trying for mass appeal.
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EXACTLY! That is a big part of what I have been saying all along: Detroit doesn't make/sell small cars because of its entrenched mental block that causes it to see small cars as cheap, appealing only to people who really want a bigger car but can't afford one. So the people who want quality small cars don't buy the cheap and low quality small cars that Detroit thinks ought to appeal to that part of the mass market.
I may be wrong, but it seems to me that most of the really successful small cars in the US market did so because they fit the needs/desires of a niche market, not because they were cheap "econoboxes".