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Profit-loss won't tell you much, since that's measured across all models across all markets... the MINI company does have a higher profit margin (three times higher) than Ford, but that doesn't mean anything, either, since it's tied up with BMW... but that the MINI commands a $3-4k premium over cars that are the same size certainly indicates that it's not targeted at the mass market.
The MINI is a tiny car masquerading as a compact.
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