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I think it's safe to say that most consumers value form over function. That gives us 18-20 inch wheels on cars that will never attack a corner in anger and belt lines so high that to actually see traffic lights or gutters, you have to stick your head out the side window... If your head fits.
A lot of people are already reluctant to switch to hybrids because they "look stupid", with the aero-efficient shape applied to a relatively conservative two-box design. Imagine trying to get those poeple into something at looks even more unusual than a Prius hatchback or a Volt?
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