Makes sense to me. Also, an economy minded person that does purchase a new car is a lot more likely to maintain it and keep it "until the wheels fall off", so won't be much of a repeat customer. Whereas the person that buys the newest whatsit is a lot more likely to buy another whatsit 3 years from now when the manufacturer makes a huge change, you know, like offering it with bigger wheels and different coloured lights in the dash.
