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I wonder how the aero of those lends itself to better efficiency, if that's what they're going for.
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I don't know about Seimens' motivation' but with Luigi Colani it's being outrageously Italian first, with aero a close second. Look at some of his other stuff:
Other truck companies have similar efforts; Peterbilt teamed with Local Motors for a design competition:
Peterbilt: Road Icon Generation 2
And Freightliner has their
Revolution:
