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We also need to extend the discussion for "Why" beyond the altruistic "good for the environment" mantra. At least in the USA, motorcycles are toys and lifestyle decisions first and foremost. As far as I can tell (and someone please present a good argument why not if you disagree) a small splinter use them for economic reasons, and an even smaller subset use them to save the environment. For most these are an added bonus to motorcycling, not the primary driver.
Craigs market analysis is spot on. Only a few will actually build these, but a much greater group of motorcyclists and auto motorists will and do, have interest. To make these appeal to those who will open thier wallet there needs to be a catalyst to make them cool. Something that will put it on the map of the aforementioned lifestyle choice. Something that the owner identifies as personal image building. Harley Davidson has been a master of this image creation. They make more money on accessories and clothing than the bikes themselves!
Any ideas on what that image development might be? How can it be accomplished?
This aerodynamic work is too good to let die.
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Good design is simple. Getting there isn't.
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