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I think the new electric cars are still a niche market... Most of the time people that buy them will never make their investment back in savings when comparing it to a comparable compact car. Although there are the people that buy it to be "environmentally kind"....
All that aside...there are still many hurdles to owning an all electric vehicle that some people just can't get over. For example I park on a driveway or sometimes on the side of the street... How the heck would I plug in at night?
That said there is a small client base compared to the rest of the market so it's no wonder Ford didn't sell out.
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