It looks like they took the lessons learned on the 599 buttress, and applied them to the front of the car.
2007 Ferrari 599GTB Fiorano flying buttress photo
I'd say mostly marketing, but it does work at some level and should not be dismissed.
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George
Architect, Artist and Designer of Objects
2012 Infiniti G37X Coupe
1977 Porsche 911s Targa
1998 Chevy S-10 Pick-Up truck
1989 Scat II HP Hovercraft
You cannot sell aerodynamics in a can............
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