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I've been so thinking about having my company buy me a car and eco-mod the crap out of it. I'd love to develop a reflash for a prius to allow the user to customize some of its operation, like only regen the braking within certain pack limits and only use the electric assist under other conditions. This would also be very helpful for those who have added one of the larger supplemental packs.
Unfortunately before such a decision is made it would have to be studied to figure out if there is any hope of cost recovery. $25k for a car, $100k in R&D - could enough product be sold to cover that? Hard to sell something for to improve something 95% of its owners are already happy with.
-Michael
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