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I too wish it had a manual option at a reduced price. Auto transmissions cost more, so the savings should be passed on to the customer.
The sad truth is that wealthier people are the ones able to afford to save money. What I mean by this, is that cash-strapped shoppers can't pay the hybrid or diesel premium to save money on fuel later. So, this diesel gets a lot of luxury standard (auto trans is perceived as luxury) and the price reflects this.
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