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Looks like a bloated Mini Wagon... not that that's necessarily bad; efficient squarish interior volume. Lots of low hanging aero opportunities. Target purchasers, what 22-35 yr old males? Multiple textured skin options ... uh, no comment.
The in-wheel hub motors need excellent water/dirt shielding so I guess driving in the sand shouldn't be a problem.
FWIW, from the boat styles in the background, I'd guess the site is a European beach. Suggests to me if produced, then non-North Americam distribution. ;-(
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