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When I sell used cars I often start out asking above blue book value because when I don't I end up getting a flood of phone calls and everyone is going to offer me less then my asking price so if I start it out at blue book value and I end up getting talked down in price then I end up selling it for less then it's worth and if you put on the ad that the price is firm then no one calls or if they do call they never show up.
Key to buying a car that you like for the price you want is having cash and showing up, if you show up and offer them a fair price in cash most people will take it, if they don't then they either don't really want to sell they car or are pretty sure someone else is standing right behind you who is willing to pay them what they are asking, either way they are watching someone with cash in hand walk away from them and that leaves most people with a sinking feeling.
I also never talk about lowering the price over the phone unless you have already looked at the car, it's best to do it in person because if the seller takes you up on the amount you offer them they don't have to hope that you show up.
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