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I used to have a coworker that sounded just like Pat, from the Toyota commercials. He had actually been a Toyota salesman and still sang praises to them, but he mentioned one couple that came in to trade-in their car and his colleagues managed to work the deal so that the couple actually did not receive any money for their car.
Apparently, some guy out here named Mark owns several dealership (Mark Kia, etc). They regularly have annoying radio ads where they offer three, five, or even eight thousand dollars for any trade-in, and then the guy says "And, exclusive of that offer, take $3\5\8,000 off any car in our new car lot."
It always sounded like you would get the new car for the same price, regardless of whether or not you had a trade-in. So, why would you?
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