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Yes, i like the idea of "doing the math" on how to save fuel. It should be almost like an informative article on the benefits of driving smart and ecomodding. Then showing how much you will save, and all the things that you can buy with that money like a better quality of life. Then the political and environmental benefits of using less fuel (oil is bad for environment, oil comes from middle east etc).
A 3 X 6 grid of a variety of ecomodded cars with the mpg they get could really draw attention so people read the flyer. Some testemonials at the bottom taken from metrompg's real world coaching, on how just changing driver behavior can save you fuel.
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I try to be helpful. I'm not an expert.
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