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Old 07-31-2013, 10:56 AM   #14 (permalink)
Sven7
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Join Date: Aug 2011
Location: Warren, MI
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Boo Radley - '65 Ford F100
90 day: 13.28 mpg (US)
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Quote:
Originally Posted by lordherald View Post
Comments on the fuel usage Cost chart please.
I need to add a few more labels like MPG for the bottom.

[IMG]
Some notes...

-Green is a bit overwhelming- maybe have that be a thin header at the top and leave the rest for info.

-Center justify text is hard to read. Try left justify, maybe even in two columns.

-I think we should put the most professional looking builds on the left side, and only use one of each body style. Bondo's F150, 3-Wheeler's Insight, etc. The MX-3 looks to be a photoshop. The white Metro picture is good because it really shows off the mods, while the blue Metro's mods are hard to see/understand.

-Most people don't know what "modding" is. We should spell out "Modifying".

-The graph looks really good and I like how the bars are colored relative to fuel use. I think this can be basically carried over as-is to print.

-Good hierarchy and overall layout. Easy to read- title, graph, photos, copy, tear-offs.

-Tear-offs are short and simple. Good. Make sure the URL is big enough in print.

Is the copy going to cover just some anecdotal stories or will it be a little "Driver's Ed" type thing? Should we trust people to go on the website later, or cut right to the chase?

Looking good. Keep it up!
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