The hotter-selling 2014 Prius and all of its family models have price increases. It has more to do with disappointing Volt sales that prompt massive price decreases. GM already loses money on each Volt it sells.
The recently lower-priced Leaf EV is not the direct competitor to the higher-priced Volt, the new Chevy Spark EV (Focus EV, Smart, & Honda) are its real entry-level competitors.
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