View Single Post
Old 11-05-2013, 01:34 PM   #1 (permalink)
botsapper
PSmodder lurker
 
Join Date: Jan 2009
Location: Chino
Posts: 1,605
Thanks: 26
Thanked 908 Times in 522 Posts
Google's tribute to famous window dresser...industrial designer, Raymond Loewy.

https://www.google.com/

Google Doodle remembers the 'father of industrial design', Raymond Loewy, who created or repackaged products and brands to be easily marketed and made beautiful for the consumer public. He may have started as a window dresser but his career progressed and designed many iconic designs that is still etched in our daily consciousness; Skylab, Air Force One livery, Coca Cola bottle, corporate branding -Shell, Exxon, US Postal Service logos, and the famous PRR Si aero locomotives, '41 Lincoln Continental and the Studebaker Avanti. His flamboyant designs flourished was also known as the streamline style, smooth forms to strongly suggest speed - symbolic of the dynamism and optimism of their times. The scientific basis of optimal flow required sharp corners to be rounded off. Smooth lines or chrome strips were added on almost every object to theatrically express speed, irrespective of their true function and specific content. The style attracted consumers of a glorious future, now.

  Reply With Quote
The Following 2 Users Say Thank You to botsapper For This Useful Post:
aerohead (11-06-2013), pgfpro (11-05-2013)