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Google Doodle remembers the 'father of industrial design', Raymond Loewy, who created or repackaged products and brands to be easily marketed and made beautiful for the consumer public. He may have started as a window dresser but his career progressed and designed many iconic designs that is still etched in our daily consciousness; Skylab, Air Force One livery, Coca Cola bottle, corporate branding -Shell, Exxon, US Postal Service logos, and the famous PRR Si aero locomotives, '41 Lincoln Continental and the Studebaker Avanti. His flamboyant designs flourished was also known as the streamline style, smooth forms to strongly suggest speed - symbolic of the dynamism and optimism of their times. The scientific basis of optimal flow required sharp corners to be rounded off. Smooth lines or chrome strips were added on almost every object to theatrically express speed, irrespective of their true function and specific content. The style attracted consumers of a glorious future, now.