Industrial Revolution Era machines, given a 'beauty makeover'.
Known for the fashionable aerodynamic 'look', Raymond Loewy really knows his aerodynamics. As a 15-year old University of Paris electrical engineering student, he designed a rubber-powered model airplane that won the 1909 J. Gordon Bennett Cup model airplane competition by having the longest flight time. He also brought out his business genius, he patented his design, manufactured them in a rented workshop and sold them throughout Europe. WW1 intervened his engineering studies, the British consul introduced him to Conde Nast, publisher of Vogue and Vanity Fair. That introduction led him to New York City and found work as a fashion illustrator and window fashion designer. The high level fashion world introduced him to the America's biggest industry giants and started his industrial design consultancy in giving Industrial Revolution Era machines, a 'beauty makeover'.
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