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I didn't necessarily want to criticize Americans, I just wanted to point out that if one wanted to build an electrified Pick-up truck, it should rather be built like an Iveco Daily than a Ford F-150.
After all there are construction workers, gardeners, farmers, snowploughers etc. who can benefit from a pick-up truck, but none of them would need a F-Series type of pick-up truck. If you buy a car for your business you want this tool to maximize benefits and minimize costs (more space, more payload and low fuel consumption) and don't usually care about appeal.
Oh well, I guess the question would be: How can you make a pick-up truck appealing to a 'cowboy' without having to build a car with a long snout and a gigantic grille.
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