The biggest problem has to do with apples and oranges. A lube is not an MPG product, it's a lube. Reducing internal friction in an engine does not result in a predictable amount of gain in mpg, in the way proposed:
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Originally Posted by euromodder
From their website :
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Bronze ATM® Small Auto Kit $100.00 5-10% MPG Increase
Silver ATM® +P Small Auto Kit $150.00 10-30% MPG Increase
Gold MPG™ Small Auto Kit $400.00 15-30% MPG Increase
Platinum +MPG™ Small Auto Kit $600.00 21-35% MPG Increase or higher in a ONE TIME Treatment.
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That's like saying a particular performance product will take a second off your quarter time or a pill will let you lift an additional 10 pounds. These enhancements may (and probably do) help, but there are too many variables involved in mpg, racing times and physical capabilities to package the products with a claim of percentage gain.
I don't need to be a chemist, I don't even want the raw data. I want to be reassured that someone who isn't selling it has tested it and agrees. Anecdotes and a mil-spec smokescreen don't even rate the dignity of an unimpressive rating. Painting people as illiterate and saying they don't understand science is even less impressive when one's assertations of what constitutes proof show a lack of understanding of both language and science.
I'm just saying, is all.