Set a low price, collect a significnat amount of deposits, promise the world, then go bankrupt, beg the govt for a subsidy, then go bankrupt for real. If you have not read that sad soap opera before, you don't read much.
Skepticism based on historical fact. Optimism can get expensive AND disappointing as well as costly for those who have yet to learn.
Time will tell, I made my prediction, make your own, maybe a small wager to help you remember
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regards
Mech