http://i.imgur.com/QGPoPIq.jpg
The internet buzz of a huge cardboard box (great castle) in front of a Madison, Wisconsin bar was really part of a Nissan AND Amazon brand promotion. They are documenting the process with a video for a special social media marketing. Amazon's delivery department boxed a Nissan Note and sent it to the location.
The unexpected Reddit contributor took this photo that racked up over a million hits and preemptively jump started their 'planned' social media marketing.
You CAN order a Nissan Versa Note from Amazon.com?!