I want to indite this marketer:
Clotaire Rapaille - Wikipedia, the free encyclopedia
He's given lots of bandwidth in
http://en.wikipedia.org/wiki/High_and_Mighty_(book) - if you don't buy this book - Google it and Mr Rapaille. He helped give many of the SUVs the hulking menacing look, and made commercials to bring the reptile (or caveman) into buyers to get a bada$$ vehicle. He regretted/envied not having a part in promoting the H2 Hummer. (
Interviews - Clotaire Rapaille | The Persuaders | FRONTLINE | PBS )
His bullseye target buyer is Mr. White.
The first and biggest problem before driving/moddding green psychological - millions buy performance or huge vehicles to be the roadway top dog or to deal with them. If everybody drove nice-looking vehicles to meet their needs without the bling, speed, or hulk, millions of gallons of fuel would be saved daily.
Quote:
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One of the great problems of our age is that we are governed by people who care more about feelings than they do about thoughts and ideas.
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....and people like Rapaille exploit those feelings for profit.
