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It captured people's imagination. Ford kicked the design they were going to introduce post-WWII to the Mercury or possibly the Fordette, to bring out their 'shoebox' design. Nash and Hudson held onto the streamlined look to their detriment.
Then it metasisized into the e.g, '56 Packard Caribbean and '59 Pontiac Catalina. That's a long way from the Jeep.
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