[cRiPpLe_rOoStEr]

Originally Posted by niky

Sell to the rich, and you can fund your own development. Sell to the poor and they'll hate you for reminding them they're poor. Case in point: Tata Nano. Nobody wants it. They'd rather have the same, anonymous Maruti Alto everyone else is driving, rather than admit they can't afford the extra cash over the Nano.

Elio has to tread a fine line here. If they finally reach the sales stage, they have to push the "lifestyle" button. Make the trike look fashionable, luxurious (leather? HUD? Toys?) and perhaps even exciting to drive (seriously... off-the-shelf motor with more power, please). It shouldn't be sold as something cheaper than car. It should be sold as something cooler than a car or a motorbike.

Gotta agree with you. Let's say, maybe presenting it as a more comfortable alternative to a Can-Am Spyder might be the right marketing approach...