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I think there could be gain from it, but I don't think we would be taking market share unless there was a lot more added to it, and it was a more prominent portion of the site. It's kind of difficult to find for a beginner.
I think a cool tool would be buttons that showed what a modification could do. For example, check boxes when setting up (or editing) your vehicle, to show what modifications are done. Then, click on a button to see an estimate of a good modification.
Example: I have the "Upper Grille Block" checked on my build page, so on my tank page I can click "Underbody" to give me an estimate of what my MPG would be with the modification, and how much I would save over certain periods. Like how fuelly says "If you got 2 MPG better, this would happen..."
On Ecomodder, if you had a boat tail you could go 40-100 miles further on your tank/save $80 per year/whatever.
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