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But what exactly was secret about it? Seems like an obvious business plan to me (as I've mentioned various times over the years). Applies to just about any new technology: personal computers, cell phones, CD players, jet planes (anybody else remember the "Jet Set"?), etc. You build the first versions for people with money, that lets you build the next version, which is a bit cheaper & better so you can sell to more people, which gives you the money, improved tech, and economy of scale to build an even cheaper 3rd version...
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