That Chevy s10 ad is the old pre 1984 standard, to be fair you need to compare apples to apples and the epa has the 1984 version adjusted to the current standard and it's not that great. Especially if you compare the capability, and performance of this new 2015 F150.
I also think one vehicle that can do many things has a certain appeal. Yeah a trailer can haul things but what about tow a boat or camper? What about hunting? What about more crash protection? Many are 6 passenger with lots of room for luggage and dogs. Etc, etc. Just because you see them commuting doesn't mean that's the only thing they do.
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