Those don't look like scratches, but cracks in the paint. As far as I know, you can only fix cracks by repainting.
That said, I wouldn't bother trying to make it look good, as long as the metal is protected.
Here was my old ride, before I bought the TSX.
Believe it or not, I still had beautiful girlfriends that were willing to date a guy that drove that. It's what's inside that counts.