I like to think of it as another form of performance. I have one car to get my "go fast" performance and I am happy with it and the project it has become/will be. But for a car I drive every day, I am looking for MPG performance and that means maximum miles per gallon, vs. the "usual" performance of maximum HP per gallon. I like to tinker and work on car, I don't care if it's to make the car fast or sip less fuel, I'm having fun either way. And ecomodding allows me to play much more since it's a good bit cheaper than the quest for more horsepower
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-Mike
2007 Ford Focus ZX5 - 91k - SGII, pending upper and lower grill bocks - auto trans
1987 Monte Carlo SS - 5.3/4L80E swap - 13.67 @ 106
2007 Ford Focus Estate - 230k - 33mpg - Retired 4/2018
1995 Saturn SL2 - 256K miles - 44mpg - Retired 9/2014
Cost to Operate Spreadsheet for "The New Focus"