redneck, basjoos, star-deceiver: Guys- the math only works on logical people. Believe me, I've tried it and even on engineers- who you'd think would tend to be more logical than most- it's a fail. Look around. Read the news. Clearly most human activity is not driven by logic. One has to appeal to emotion and/or ego to make the case. Making the case for efficiency or thrift is an uphill climb here in Duhmerica- good luck. If you can sell the notion that efficiency and thrift gets you laid or beats the competition in a way that is socially popular, you might have a chance.
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