Focus on the things with high reward and low cost, like coasting to red lights. Don't focus on the high effort items, like extensive modding and slow speeds. Apart from the few of us crazies here, not many are willing to sacrifice much for mileage. Look at the things they can change without costing them much time / effort / money.
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11-mile commute: 100 mpg - - - Tank: 90.2 mpg / 1191 miles
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