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I like Fat Charlie's example. And to note:
I'm a racer. As in, a red mist, "me first" racer of the worst kind. At least, I was, in my younger days (emphasis on "er", haven't hit the big midlife crisis yet!). What really got me into hypermiling... or, at least, not driving like an absolute idiot... is the observation that I could race the other guy without actually speeding. Keeping to a target speed and observing the "rabbits", seeing where they get stuck or get through easily, helps you decide which lane to take in order to preserve momentum. This means you use less gas without having to lose time, and that idiot tailgating the minivan at 80 mph gets to see your smug face as you pull in to the toll booth / exit ramp before he does.
Once you get used to it, preserving momentum becomes a game in itself, and eventually it just clicks that if you drive a bit slower, it gets even easier to preserve it.
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