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I think the fleet and PU idea can both be combined. The utility trucks, construction forman trucks, Transit connect vans. Those guys are getting company trucks and fleet managers are paying for the gas. Clean up the underside, automatic front grill screens, front aero dams, wheel spats and fleet managers would be buying fuel savings without impacting looks. If you're successfull with the no impact to looks department then attack the rear wheel wells and other improvements that do impact looks.
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