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The point is, they deliberately took one thing, an interview with the local affiliate, and tried to make it more than it is.
That screams of hype.
Remember Snakes On A Plane? Horrible movie, but in the marketing world, it's a legend. The advertising agency that handled the marketing won multiple awards for their campaign because they did such a great job of creating so much buzz over the movie.
The problem was, once it hit the theaters, and people saw it, the word quickly got out that it was awful, and what started with promising day-one and day-two box office numbers fell completely apart.
I spent a quarter-century in marketing, and management. At one point, good marketing was considered creating awareness for a product; showcasing it's benefits in such a way that people looking for those benefits knew where they could get them. That's all changed. Today, the marketing campaigns that win the most awards are the ones that make a garbage product seem appealing. It's all vapor.
The more I see about Elio, the more I fear the vapor.
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