[Fat Charlie]

Why don't you drive a truck? Probably because you 1. Don't need one and 2. Haven't lied to yourself enough to convince yourself that you need one. Most people fall into #1, and most new truck buyers messed up on #2.

A full size truck that is used as a truck is a very useful tool; it's excellent at hauling stuff. It's a horrible people hauler though, and even more so when it's mainly used to haul only one person. People who need to drive one or two people around with maybe a few grocery bags and yet convince themselves that buying a brand new full size truck is the right move, well... Stupid is as stupid does. It keeps the lights on where I work and all, but it's really hard to keep a straight face when I've got a customer who needs a CAI or a chrome tailgate handle.

A $50k Chromemobile is a caricature, yes. We mainly sell ones with body colored trim (and some chrome) in the low 30s (before the remote start, sidesteps, mudflaps, bedliner and tonneau cover). Rarely is an actual work truck on the lot, and a cab & chassis is special order only.