About $36K - the lease they are offering this month is $0 down, with first payment due at signing. 10k miles/year is $299 + sales tax (so about $318) and the 12K adds about $10-15, and the 15K miles a year is about $350.
The lease is a much less expensive way to drive it; like most EV's. I didn't ask what the buyout at the end is.
Driving with maximum regen is certainly
not the most efficient. Most of the other EV's on the market do that, BMW in particular. That is one of the main reasons that I am considering the e-Golf; that and the direct heating windshield defroster.
The e-Golf has an EPA range rating of 83 miles / 133km and I think cold weather would not reduce this by as much as most other EV's. It has heated front seats. (I wish it also had a heated steering wheel and heated rear seats, like the Leaf has.) No EV - yet - is perfect.