Zbraff -
I think this is a play on the "ceramic coatings" mods for engines. Doesn't the "real thing" cost over $1000? Here's a few more of the same :
CermetLab - Nano-Particle Ceramic Conditioner for Metal Surfaces
CerMet Ceramic Coating Nanotechnology (10 ml) from Overstock.com
A C-Note (100 dollars) will get you 10 milliliters of the stuff. Isn't that drug-price territory?
CarloSW2