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Net profits of 4% are common. If you have trouble sleeping read Kotler on Marketing.
Take care of the paying customers and they will feed you and your family.
A young felon gets shot on the street and the country is up in arms. The highway death toll equal to the Nagasaki bomb every other year is ho hum, no news. Nothing like seeing a truck in the ditch and learn that your friend died in it from a broken neck.
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