Ah, gotcha. A good place to start, no doubt.
I wonder if, instead of mucking about with spoke shape, one could develop a special hub brake specific rim design that had air trips to reduce the drag of spokes. Surely this would be hard to pull off, but maybe useful. Maybe the tires themselves could have trips. Maybe a special wheel cover could be developed that would have low Cd from the front, say at a 10 degree yaw or less, but would allow side winds to pass through. I'm imagining a louver cross section revolved in the Y axis.
Also, shouldn't this be in the Alt Transport forum?