He wasn't pulling your leg. Check out the ratings for helicopters hovering in ground effect (IGE) vs out of ground effect (OGE) - major difference.
I'm not sure what the mileage improvement from skimming across a lake would be but 30% wouldn't surprise me at all and the optimal speed for skimming would likely be faster than the maximum endurance (most economical) flying speed as well.
__________________
|