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Tesla's success is a marketing success. They sold not just a product, but an idea.
It's arguable that the Fisker Karma occupies the same niche as the Tesla Model S (albeit at a different price point). The market was there, but Fisker didn't capitalize on it.
Only Elon Musk knows how well off or how dead Tesla would be now if not for his money... but he is undeniably great at promoting it.
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