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1) Volkwagen doesn't have that great a reputation for reliability.
2) Diesels have the reputation of being noisy and stinky. Yes, I know (or at least some people say) that it's possible to build a quiet, low-emission diesel engine, but the people who buy diesels (in the US, anyway) are attracted by the noise and stink, and will even add aftermarket mods to make them noisier & stinkier.
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