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Old 06-05-2015, 02:36 PM   #2 (permalink)
MetroMPG
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Location: 1000 Islands, Ontario, Canada
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Blackfly - '98 Geo Metro
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Last 3: 70.09 mpg (US)

MPGiata - '90 Mazda Miata
90 day: 52.8 mpg (US)

Winter beater Metro - '00 Chevrolet Metro
90 day: 73.57 mpg (US)

Fancy Metro - '14 Mitsubishi Mirage top spec
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the other end of the spectrum

This is the second time Nissan has loaned me a Micra.

Not quite a year ago, I got to try a top of the line, fully loaded version:


(See: http://ecomodder.com/forum/showthrea...uel-29461.html )

Nissan has been pretty clever in the way they've doled out Micras to the media.

When the car was initially released, the only loaners available were mid & upper trim cars. The top spec one that I drove was as far away from $9998 as was possible to go: it would have cost over $20k with all fees & taxes.

But after about 6 months, when the pace of reviews began petering out, Nissan introduced a bunch of entry level, manual Micras to the press fleet. Few writers could resist sampling the unicorn -- the elusive "ten grand tin can" -- the actual trim of the cheapest car in the country. Unsurprisingly, that has triggered a second round of media coverage.

Good strategy for extra publicity.

I bet Mitsubishi -- which dropped the price of the base Mirage to match the Micra's shocking $9998 starting price -- is still kicking itself at how this has all played out so well for Nissan.

Clever, clever.
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