Armour All has a competitive product
Lowes carries it. I did my wheels with white rattle cans (the centers of the chrome wheels on the car):
The wheels on the ground will get 3-4 coats over all of black Plast Dip, age for 30 days before the tires are mounted, then get tires mounted, then the front and back faces done in Real Aluminum. All to keep from mounting the tires causing tears.
Then maybe a Pearlizer top coat.