Yeh, I caught their use of unlimited - it's a bit misleading in that respect.
The website shows they are still looking for investors though, so the finances have to be there to get it off the ground, once the first one comes and the quirks are sorted (yep, pot holes), the next should be the one they get right.
The thought does occur - why try and rival the Holden / Chev. Volt?
They might find a quicker start buying those and reducing weight - a customs shop as it were.
The good news is they are based out of Melbourne here in Australia.
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