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I hope the American automakers will change their marketing strategies. Before, they only focus how much customers can pay their products, but not what they want from the products. For example, their trim lines differentiate by the option, higher trim lines has more options and cost more. Now, their trim lines should focus on the customers' need. Like, RL for more racing style, XL for more luxury options, FL for more FE oriented. I believe one of the reason why Civic becomes so popular is this. VX/HX for FE oriented, DX for regular, CX for cost oriented, LX/EX for luxury oriented, and Si for racing. So, civic has image of racing, gas saving and not too expensive. I don't see that on Focus or Cobalt.
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