View Single Post
Old 10-20-2015, 09:26 PM   #3 (permalink)
EcoModding Lurker
Join Date: Apr 2011
Location: Syracuse,NY
Posts: 45
Thanks: 1
Thanked 5 Times in 4 Posts
RE: 17% pay raise for life by owning a Arcimotor

Yeah, I see that now. The Ellio may have broader maker having an ICE, heater, and A/C, but it is obviously a unicorn and will stay that way at $6,800. It would take double that and a much better launch plan to bring it to life.

If both were offered today at the same price I would go Ellio as Arcimotor won't work up here in the Polar Vortex. If I lived on the west coast Arcimotor wins hands down.

Ellio is lost and does not seem like they have a chance of connecting with their target market. A 84 mpg ride for $6,800 just is not compelling enough in the face of $2 gas.

Now saving the environment and getting a 17% pay raise for life very, very compelling.

Source: Americans Spend Nearly 50% of Their Income On These Two Things - ReadyForZero Blog

Now Arcimotor 214MPGe would be like winning the lottery! I think Arcimotor is smart and watched Ellio over promise, hype and take lots of money in reservations and is avoiding that trap.

My bottom dollar is that they have a plan to crush it and will do so. The key is to connect with people like Apple does and win hearts and minds not quote stats.
  Reply With Quote
The Following 2 Users Say Thank You to ecoboy For This Useful Post:
aerohead (11-02-2015), Chonk_Master (04-15-2020)