I think I'm missing how fuel pump not running is a given. You say you were smelling fuel, then I would think that the fuel system is less likely the problem. Not hearing it run, may just be not hearing it. If that's where my thinking was, I'd want to try it again with my ear (or stethoscope) pressed against the tank while someone keys it on.
Then there's the other way
http://youtu.be/mdpP4wxBvpA per the video, don't set yourself on fire